BlanX: 100% natural white
From the Icelandic Lichen the secret for a healthy and bright smile
During an expedition to the North Pole, a few scientist noticed that the local populations had extraordinarily white and healthy teeth.
Their only oral hygiene consisted of rubbing their teeth with a lichen that grew abundantly at those latitudes. The Italian researcher studies were able to isolated the active ingredients present in Arctic Lichen allowing BlanX to create its unique toothpaste in terms of effectiveness and protection.
